Our Story

Taste good. Feel good. Do good snacks.

A cartoon character with closed eyes meditates peacefully on a grassy hill covered in colorful flowers, with a bright, cloudy sky in the background.
A close-up view of a pile of freshly popped popcorn, showing fluffy white pieces with a hint of yellow from butter.
A person wearing headphones lies on a rug, reaching for popcorn. Nearby are slippers, a notepad with a pencil, and a popcorn bag with playful designs.
A woman kneels in front of a grocery shelf, placing bags of LesserEvil Moonion popcorn into a green Sprouts shopping basket. Other snack bags are displayed on the shelves behind her.
Two workers in hairnets and blue gloves operate machinery in a food processing facility, with one pointing at a control panel.
A young child in a striped sweater smiles while holding a large, colorful bag of Lil Puffs Star-Berry Beet snacks against a blue sky background.
A smiling woman in a red jacket leans out of a car window, eating a chip from a yellow bag labeled Moonions Hyperspace Hot Onion.

Simple acts.
Clean snacks.

We stand for the little things—both in our products and in this life, and we believe those simple acts are the necessary steps that make the world so great.

A roll of food packaging labels moves through a printer, showing a pink smiling face and the words “Lesser Evil” and “Lessen the Evil.”.

Independently Manufactured

All LesserEvil products are manufactured on-site, right here at our Danbury, CT headquarters.

A gloved hand spreads out a layer of yellow corn kernels on a flat surface, possibly preparing them for drying or processing.

Clean Ingredients

Our ingredients can be found in most kitchens - always simple, clean, and familiar.

Three children and an adult sitting on grass share a bowl of popcorn during a picnic, with a colorful blanket, croquet set, and a bag of popcorn visible.

Delicious Taste

We've found a way to deliver healther, better-for-you snacks that don't compromise on taste.

A history of deliciousness

Two snack packages with cartoon devil kids, one white and one orange, both labeled Lesser Evil and the slogan Snack Like a Kid Again.

2011-2014

We opened up our own factory and pivoted to low-fat, low-calorie, real ingredients.

Three snack bags are shown: Jalapeno White Cheddar Baked Bean Crisps, Aged White Cheddar Chia Pop popcorn, and Crispy Nacho Power Bites from LesserEvil.

2014-2018

After trying a bunch of different snacks, we decided to focus on delicious, organic popcorn for a while.

Three snack bags featuring illustrated Buddhist monks: potato chips, Himalayan pink popcorn, and grain-free paleo puffs, all from the Lesser Evil brand.

2018-2023

Once we conquered popcorn, we set out on a mission to refresh the entire snack world with treats that make us feel as fantastic as they taste.

Three colorful snack bags from LesserEvil: Himalayan Pink Salt Popcorn, Intergalactic Onion Moontions, and Real Organic Cheddar Space Balls, each featuring playful cartoon characters.

2023-Today

Since 2023, we've introduced several bestselling new snacks, like Moonions, Space Balls, and █████ (coming soon!) - and there's more to come!

A middle-aged man in a green button-up shirt stands with arms crossed, smiling, in front of a bright yellow background.

A note from our CEO

LesserEvil started as a way for me to incorporate mindful living and sustainability in my own personal journey. Over time it’s become so much more because we fell in love with the journey — a purpose-driven mission to create snacks that are better for you and the planet.

Every decision we make is rooted in loving intention: crafting organic, clean, and delicious snacks that rival traditional favorites without compromise. Free from vegetable oils, kinder to the planet, and still affordable, our snacks prove better-for-you can be every bit as tasty as the not-so-good for you stuff.

If you’re ever in Danbury, stop by and experience the magic firsthand. We've been building snack fortresses for almost fifteen years and we'd be proud to show you around. Thank you for being part of this journey—one snack at a time.

Warmly,

Charles, CEO

Explore our
most-loved snacks