Our Story

Taste good. Feel good. Do good snacks.

Simple acts.
Clean snacks.

We stand for the little things—both in our products and in this life, and we believe those simple acts are the necessary steps that make the world so great.

A roll of food packaging labels moves through a printer, showing a pink smiling face and the words “Lesser Evil” and “Lessen the Evil.”.

Independently Manufactured

All LesserEvil products are manufactured on-site, right here at our Danbury, CT headquarters.

A gloved hand spreads out a layer of yellow corn kernels on a flat surface, possibly preparing them for drying or processing.

Clean Ingredients

Our ingredients can be found in most kitchens - always simple, clean, and familiar.

Three children and an adult sitting on grass share a bowl of popcorn during a picnic, with a colorful blanket, croquet set, and a bag of popcorn visible.

Delicious Taste

We've found a way to deliver healther, better-for-you snacks that don't compromise on taste.

A history of deliciousness

2011-2014

We opened up our own factory and pivoted to low-fat, low-calorie, real ingredients.

2014-2018

After trying a bunch of different snacks, we decided to focus on delicious, organic popcorn for a while.

2018-2023

Once we conquered popcorn, we set out on a mission to refresh the entire snack world with treats that make us feel as fantastic as they taste.

2023-Today

Since 2023, we've introduced several bestselling new snacks, like Moonions, Space Balls, and █████ (coming soon!) - and there's more to come!

A note from our CEO

LesserEvil started as a way for me to incorporate mindful living and sustainability in my own personal journey. Over time it’s become so much more because we fell in love with the journey — a purpose-driven mission to create snacks that are better for you and the planet.

Every decision we make is rooted in loving intention: crafting organic, clean, and delicious snacks that rival traditional favorites without compromise. Free from vegetable oils, kinder to the planet, and still affordable, our snacks prove better-for-you can be every bit as tasty as the not-so-good for you stuff.

If you’re ever in Danbury, stop by and experience the magic firsthand. We've been building snack fortresses for almost fifteen years and we'd be proud to show you around. Thank you for being part of this journey—one snack at a time.

Warmly,

Charles, CEO