Core to LesserEvil—our brand, our business, our community—is the idea that we should do right by each other as people. We were founded to break the compromises that consumers have long faced when buying snack food. We give consumers the option to have delicious, enjoyable snacks made by people who are genuinely looking out for their wellbeing. Products that are always organic, made with healthy oils, sustainable and affordable. As we like to say, Mindful Snacking.
And so, we were dismayed by the recent news about some of our non-popcorn products containing cassava flour, including our Voyager Veggie Blend Lil’ Puffs. We regularly test our products to ensure they are safe. Even since the recent news story broke, we again tested all of our products and have confirmed that everything meets safety standards, including lead levels.
However, considering our founding principles and even the idea that elevated lead levels might be possible, we have made a decision to phase out the use of cassava flour, the ingredient that could increase lead levels, within our Lil’ Puffs line over the coming months. We have built our brand based on the trust of consumers who know we have their wellbeing in mind. We are excited to further ensure we exceed that promise now and always. We welcome further conversation and encourage you to reach out to us at Talk2Us@lesserevil.com with any questions.
Thanks,
The LesserEvil Team
