For all of us who love to snack and want to live a better life, we declare that in everything we do, we will strive to make the world a little "LesserEvil" by making it a little better! How, you ask? We'll make healthier products that actually taste great. We'll operate in an environmentally sound manner. We'll strive to treat our customers, trade partners and team members just like we would want to be treated. And we'll constantly ask ourselves: how can we make it even LesserEvil?
We're trying to create a real company, with real people… one, we'd imagine, you'd like to create and run. You know, one devoid of committees, levels and idea killing. One full of good people, being honest and trying to do it right. Then admitting when they don't. It's a company we've always wanted to create and be a part of, and we're finally trying to do it. But we need your help. Let's face it, nobody is perfect. It's tough to do this. But that doesn't mean we can't try to do it right. We're going to try, and if you don't think we are, let us know. In fact, jump in… because we need you. We need your thoughts. We need your feedback. We need your comments. We need your participation.
Along the way both of us will keep asking ourselves this simple question: will this make the world better by making it a little "LesserEvil?" Let us know!
Sinfully yours,
Michael Sands, Co-Founder, Chief Snacker, and Father of Three